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美国媒体:Snapchat曾经在中国学习过App,但是没能促使CEO改变管理风格——IT新闻

  • 万事博手机版
  • 2019-08-07
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简介EvanSpiegel:华尔街日报最近写道,Snap首席执行官EvanSpiegel的管理风格是公司成功的一个重要因素,但是近年来,

    Evan Spiegel:华尔街日报最近写道,Snap首席执行官Evan Spiegel的管理风格是公司成功的一个重要因素,但是近年来,它逐渐成为发展的障碍。然而,他意识到问题并开始改正。今年早些时候,Snap的CEO Evan Spiegel敦促他的团队重新设计公司的Snapchat应用程序。面对这种冲动,高管和设计师一再回应我们需要更多的时间。明镜周刊在2017年底意外地取消了原来的修订计划。访问中国后,他决定根据在中国看到的趋势,对新闻应用进行重大改革。据知情人士透露,这是明镜周刊的典型做法:他完全凭直觉做出决定,根本不征求大多数团队成员的意见。一些知情人士说,他制定了一个难以达成的时间表,完全忽视了高级经理和关键设计师对新外观没有经过充分测试的担忧。尽管他的团队一再要求延长时间,他仍然无动于衷。那是一场灾难。当经过修改的Snapchat在2月首次发布时,用户普遍持反对意见。下一季度,Snap用户首次出现历史损失。以广告业为主的营收仍在增长,但其股价已较2月份的峰值下跌约76%。上周五收于创纪录低位的499美元,相应的市值从近255亿美元缩水至65亿美元。Snapchat在2017年3月首次公开募股(IPO)后,由于在年轻人和名人中的知名度,其估值为310亿美元。这个留言应用程序允许用户在给朋友阅读时烧毁“快照”(照片和视频),它曾经被认为是Facebook在社交媒体上的主要竞争对手。斯内普因整修造成的混乱而雪上加霜,这引发了关于明镜周刊的管理直觉是否能够帮助公司解决问题的问题。他那种相信直觉、控制细节、忽视反对声音的风格,在斯内普在2011年成立后迅速崛起中得到了回报。明镜周刊已经公开声明,他明年的“延伸”目标是带领Snap盈利。但是投资银行SunTrust Robinson Humphrey的首席互联网分析师Youssef Squali说,明镜周刊在华尔街已经失去了一些信誉。斯内普的亏损将持续到2021年,他说。他评论了明镜周刊的决策:“他这样做不仅是为了赚钱,也是为了证明自己是对的。”斯内普主席迈克尔·林顿称明镜周刊为“一位杰出的、负责任的、体贴的领导人”。他补充道:“正是因为Evan已经就如何最好地开发Snap做出了这些决定,所以他创造了如此积极的用户体验。”根据对Snap现任和前任员工、顾问以及与公司和Spiegel共事的人员的采访,Snap面临的困难局面可以概括出来。前雇员说,他们不敢公开谈论他们的经历,因为斯内普的律师威胁要监禁他采访媒体。明镜周刊很低调,很少公开谈论他的公司。数字营销公司PMX代理公司的首席执行官克里斯·帕拉迪兹认为这可能会伤害斯内普。广告商想听听艾凡的话。在过渡时期,领导力非常重要,而Snap仍处于过渡时期。”PMX代理还代表客户在Snapchat上购买广告。与许多技术主管不同,28岁的明镜周刊在大多数决策中并不严重依赖数据。Some former employees said that they thought they were designers, and usually paid more attention to emotional reactions to products and strategies than to data. He often weakens the opinions of the people around him, even ignores them at all. 据知情人士透露,尽管首席财务官的怀疑,他继续投资于硬件和开发智能眼镜眼镜。但由于销售不佳,该公司被迫写下近4000万美元的资产。他没有提及董事会多数决定。知情人士说,他拒绝了脸谱网CEO马克·扎克伯格的报价在2016。The proposal has never been disclosed before and Spiegel has not reported it to the board. Facebook COO Sheryl Sandberg has also been in contact with Snap directors individually, hoping to learn about their interests. 脸谱网高管没有给具体的收购价格。当时,SNAP的IPO估值有望超过250亿美元。一位熟悉明镜的观点说,没有正式的报价,曾提交全体董事讨论,和明镜不后悔拒绝。据华尔街日报报道,在2013扎克伯格已经提前给明镜30亿美元。According to people familiar with the matter, about a year ago, FBI agents suddenly appeared at the front door of Snaps former employees and asked them how Snap collected and reported user statistics. The former employees also met with attorneys from the Ministry of Justice. 扣上个月透露,它已收到传票的司法部和证券交易委员会(SEC)”。卡在一份声明中说,司法部的调查主要集中在我们公开在Instagram竞争问题IPO的信息。”脸谱网的Instagram模仿Snapchat的最流行的功能。SEC, FBI and the U.S. Department of Justice declined to comment. Snap also filed an arbitration lawsuit with Anthony Pompliano, its former head of growth, who wanted to raise concerns about misleading investors by misleading indicators before the IPO, but was banned by Snap. "我们还在处理他的合法索赔。”Christopher LaVigne,Bopriano的律师说。卡也面临着两个集体诉讼的股东,其中一些来自Bopriano的指控。In its statement, the company said the allegations "originated from an employee who worked in Snap for only three weeks three years ago, long before Snap launched its IPO, and his allegations were clearly wrong." Spiegel has always maintained a high degree of control over the company. In Snaps IPO, he did not allow public shareholders to vote on ownership. 几乎所有的高级管理人员曾与他在IPO之前已经离开,和超过10名员工在过去的一年里有左。冷漠的领导,施皮格尔参与了SNAP成立时他是设计专业在斯坦福大学。There, he was the planner of the Brotherhood, and he used his feelings about the way young people communicate to design the early Snapchat. From the beginning, he had strict control over the details, often weighing the subtleties of fonts and colors. 明镜周刊经常报道软件失效,所以他惊讶地发现,他的名字没有被列入卡漏洞报告列表。在那之后,明镜常高居榜首。许多员工认为明镜作为一个冷漠的领袖。在卡的IPO路演,他会飞在一个而不是一个银行家旅行的私人飞机然后用一用别人的飞机。这些趋势已经越来越明显,特别是自从娶了名模米兰达·可儿2017和成为一个父亲,据与他一起工作的人。在圣莫尼卡的一间办公室,明镜和两个助理的工作,对员工称象牙塔的顶层。其他高管已经在楼上的办公桌,但其实他们的工作在其他楼层与自己的团队。明镜喜欢严格的安全在他的游记,甚至其它单元的办公室。A group of security officers often checked the New York office before he arrived and cleaned many floors before he arrived. Spiegel also asked Snap offices to be equipped with full-time armed security after the violence in the vicinity, but executives were still worried because of other security concerns and the presence of outside teams with guns in the building. 拍了vollero CFO离开可能冲突,明镜在公司的硬件支出,包括眼镜,据熟悉此事的人。十一月,伊姆兰汗,2号卡和首席战略官,辞了职,和Nick Bell,谁帮助明镜变换和被认为是他最亲密的盟友,宣布辞职。Some former employees said that Spiegels management style stifled dissent and hurt Snap, which was reflected in the setback of the revision. "After some people raise objections, they will not be adopted by the company, but will lose their position in the company and be excluded." Joe Hood, an early Snap video editor, said. Snap fired him in 2014, he said. The revision was frustrated. 修正了一个避雷针。2017年10月,明镜会见了流行的新闻聚合应用中国高管。According to people familiar with Spiegels ideas, he believes that similar designs can be tried - customizing message flows for users according to their habits - in order to highlight the differences between Snapchat and Instagram. He also believes that Snapchat users will be more comfortable expressing themselves on his platform if the social attributes of the application are distinguished from the news attributes. 这种变化降低了卡应用面板的数量和分离的朋友发表的媒体和大和快速转化在威尼斯,机库建设加利福尼亚出版的内容,为改进的战斗室。他要求工程师在感恩节周末加班。Spiegels goal is that when students return home from vacation, the app will reach them -- and Snapchat usage tends to soar during this period. But the team did not achieve this goal. 在澳大利亚和新西兰的早期测试结果尚未确定,目前还不清楚是否有一些用户不喜欢新的设计或不满意的失败。十几个高级员工和设计团队的许多成员开始跟明镜,以为应用程序还没有准备好。设计师们表达了他们的沮丧到明镜在“委员会”(一个会议单元专门让员工谈谈自己的感受)。一月,高管试图说服明镜给他们更多的时间。At Spiegels insistence, Snap launched a new version of the app in February this year. Users quickly gave negative feedback. 超过120万人在请愿书上签名,希望推翻修改方案。许多用户说他们找不到邮件的朋友因为新的收件箱排序的内容。Star Kylie Jenner tweeted, "Is there anybody else who doesnt need Snapchat anymore?" Snap executives had anticipated disruptive effects, but users were more frustrated than they expected. Snap publicly promised to redesign and simplify the navigation process, which was officially launched in May. In the third quarter ending Sept. 30, users watched more quality content than before, the company said. Snap spokesman said the company has made progress in improving Android applications, which have always been less effective than the iPhone app - which they hope will attract more users from developing countries where Android is more popular. People familiar with the work say Snap is still trying to make up for its inadequate investment in data collection and intensify its efforts to collect information. 快速的收入增长到近2亿9800万美元,在第三季度,比去年增长43%,根据工作与明镜的人,暗示明镜发展单元作为一个企业,不仅仅是一个成功的产品。广告商想要捕捉控制广告巨头如脸谱网,Pallades说,在广告公司的高级主管。”你不应该saynoto卡因为脸谱网和Instagram有很多广告预算。”周刊承认在修正错误。”我们赶紧做修改,虽然我们解决了一个问题,我们创造了更多的问题。”他在给员工的备忘录中写道:这个秋天。”我们发现,快速的反应可以帮助我们朝着正确的方向发展,但它也需要休息和重新评估的时间。“明镜也改变自己的风格。在过去的七个月里,他每月召开全体会议,他在圣莫尼卡的办公室。”I dont think theres a unified way for CEOs to win." Michael Jones said that he was the CEO of Myspace, an early social media startup that declined after the rise of Facebook. 他现在是一个科技公司的首席执行官,洛杉矶的风险投资公司,并与施皮格尔有良好的个人关系。”埃文的行为很清楚。我希望他能找到一个适合的产品市场的风格,并不断扩大单元规模。最好是找到一个真正有效的管理风格。”

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